If you've got a product to flog, one sure fire way of getting some publicity is with a survey or study that finds something either controversial or smutty to promote your brief.
The latest example of this is a survey by an eye vitamin supplement producer we won't name because they want the publicity on what the best and worst eyesores of Londoners are.
For the silly season of August the results have been entirely predictable with Big Ben, the London Eye and Canary Wharf all in the favourite London locations whilst the hated ones include the Millennium Dome, Battersea Power Station, 30 St Mary Axe and the Tate Modern Gallery.
Lovers of bad science will see right through the rather questionable results of liking Canary Wharf and hating the Gherkin that can only be done by some questionable methodology to throw up results that work will the press into a lather and distort findings you don't like via a questionable press release.
Actual visitor figures show otherwise with the Tate Modern being the most popular free visitor attraction in the UK with 4.9 million visits whilst anyone only has to visit Canary Wharf to anecdotally compare the total lack of tourists there with those who flock around the base of the Gherkin happily snapping away at what has become an international icon for London in the same way Tower Bridge is.
This isn't the only survey that's found the Gherkin is so hated. We had one last year during the "silly season", and there'll no doubt be another in 2008.
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